Selling the best products or offering remarkable customer service won’t suffice for complete customer satisfaction. Your store won’t attract customers if it doesn’t meet the basic standards of shopfitting. A customer won’t be motivated to shop when they cannot find a product they’re looking for. It is the responsibility of a shop owner to fit out their store in the best way possible, in order to create a positive shopping experience. Here are the 5 top mistakes that the retail shop fit outs experts want you to avoid by all means:
Mistake 1: Setting a Permanent or Fixed Shop Design
Always opt for a shop fit out that can be customised without much effort. You must be able to move your displays and other items as and when required. Using custom counters and displays will help you fulfil the same. They are easy to set up and move, so you get to experiment and provide a better shopping experience from time to time.
Mistake 2: Not Paying Attention to the Layout
A poor schematic layout means a highly disorganised store. Your customers must have enough space to move around, search, and find the products without much effort. When they have a hard time browsing at your store, it’s likely that they would never return for repeat purchases. The layout should be designed in a way that discounted and bestselling items must be easily accessible, and the products should be displayed or grouped in categories.
Mistake 3: Poor Lighting in Store
Too much or too little lighting in retail shop fit outs can ruin one’s shopping experience. Use lighting that’s just right for your store. The displays must be illuminated enough for your customers to easily identify the products. You could also generate more sales with light arrangements that draw your customers’ attention towards specific products.
Mistake 4: Ignoring the Sales Counter
Your retail fit out plan must include your sales counter too. Being the first point of contact, a sales counter should be attractive and approachable to all visitors. It must be comfortable enough for both your customers and staff. A welcoming sales counter can create positive first impressions, thus encouraging customers to shop at your store.
Mistake 5: Neglecting the Store’s Exterior
The exterior of your store is as much important as the interior. Besides the sales counter, having a good exterior design for your shop will encourage potential customers to stop by and hang out. Use bright colours, custom signage, and attractive window displays to make your store inviting. Be sure that the design scheme of the exterior should match with that of the interior.
Professional shop fit out experts can design your store the perfect way, and dodge possible errors including the ones mentioned above. Hire a service to create a perfect fit out that entices new and existing customers alike.